In the meantime, the price in the Xbox Store is higher than at retailers such as media markt so, for example, watch dogs legion or ac valhalla cost 10 euro more. Before someone says buy just because I'll only be 18 in 1 month in media market to check the ID
The games have always cost 69.99 euro. In the store, apart from sales, the RRP always applies. Retailers, on the other hand, often put them on the shelf for a little less.
So no, the games in the store haven't gotten any more expensive!