What does this roof mean in the instanamen (picture)?

What does this roof mean? I mean, milka and playstation have nothing to do with roofs? Who has an explanation?

Germany)

A (ustria) = Austria

CH (Conferderatio Helvetica) = Switzerland

German Austria Switzerland

"The countries Germany, Austria and Switzerland are often summarized as DACH region.

The DACH or D-A-CH region refers to Germany, Austria and Switzerland. For example, in statistics and annual reports, this term is often used. At the same time, "DACH" reflects most of the German-speaking world. "

https://www.it-business.de/was-ist-die-dach-region-a-669211/

https://www.horizont.net/marketing/nachrichten/Influencer-Marketing-Das-waren-die-Top-und-Flop-Instagram-Werbeposts-im-Mai-167630

Oh soo, haha I had expected it in principle